Integrating Social Media in Government Communications
Social media can play a critical role in an integrated digital communications strategy – helping governments not only save money but also cultivate better relationships with citizens through frequent, consistent communications.
To be successful, government organisations need a proactive public communication strategy. The challenge is gathering and shifting multiple channels into one meaningful platform or form of delivery that government will be able to manage easily and citizens will see as seamless, proactive communication.
Get this white paper to learn how government can not only save money but also cultivate better relationships with citizens by using social media as part of an integrated communications strategy.