Social Media Best Practice Brief for Government
Social media is here to stay. Unfortunately, sometimes it's difficult to figure out how to use which tool for which type of content. It's also necessary to pay attention to the unique factors that government needs to keep in mind. This Social Media Best Practice Brief help with all those things and more. It includes:
  1. Laying the Ground Rules - Things to consider before you start and what to do about a member conduct policy

  2. Managing the Conversation - How and when is it appropriate to comment on negativity 

  3. Keeping Your Accounts Secure

  4. Tips for Keeping Followers Engaged on Twitter and Facebook - What to post, how to post it, and how to get people interested in your content

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