Consider this: only roughly 6% of your Facebook audience likely saw your organization’s last post – unless you paid money for it to be seen by more people. A tweet’s lifespan is mere seconds, and a move towards Facebook’s content filtering system seems imminent for Twitter.
If your organization depends on social media to reach and engage your audience, the scary truth is:
You may not be reaching them at all...
In our new free eBook, you’ll see 13 pages of proven tips and examples from public sector organizations that are beating the pay-for-play social media system, and reaching more of the right people with their message.
The social media game has changed forever – now what?