Digital Communication Management: Email Best Practices Guide
This guide is organized around three main principles: effectiveness, efficiency and engagement.

The goal of EFFECTIVENESS is to build the largest possible base by leveraging existing contact lists and promoting sign-up options across organization websites and partners.

The goal of EFFICIENCY is to focus on streamlining and automating complex communications across email, SMS, and social media.

ENGAGEMENT aims to drive users to online and offline activities that create the most value for the public and the organization, ultimately creating mission value and changing behaviors that will create an immediate or, in some cases, lasting impact.

Creating an integrated digital communication strategy will yield the greatest benefits for your organization.

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BEST PRACTICES