The Met Office was well accustomed to communicating via traditional channels to get weather forecasts out using television, newspaper, website and phone. However, the Met Office knew that digital communication was essential to staying relevant in an increasingly technology-focused world. The Met Office turned to GovDelivery to help them broadcast messages directly to the public through email and other digital communication channels when severe weather was forecasted. Now, with 93,000 email subscribers, 63,000 Twitter followers and 9,200 Facebook fans, The Met Office has learned a thing or two about communicating with the public.
This Best Practice Brief highlights how The Met Office has created an award winning communications strategy. For example:
Integrated communication and social media forecast looks excellent for Met Office
Start by working together to brew up the perfect communication storm
Using "push" to "pull" more visitors
Turn searchers into subscribers
Best Practice Brief: The Met Office
Get the Best Practice Brief to learn more about how The Met Office is using digital communications to effectively reach the public!