Recently, the Local Government Information Unit (LGiU) surveyed 377 people from 245 councils. The respondents were asked questions around four main areas:

1. Personal use of digital tools to receive information
2. Current and future communication priorities
3. Technological capabilities of the council
4. Potential cost savings through increased use of digital communication channels

The survey was then followed up with phone calls to add qualitative insight. This white paper was created out of that data.

The research showed that authorities can reduce communication costs whilst building a more effective and engaging communications strategy. But to do this they need to choose the right tools for the job.

This white paper looks at how councils can reduce costs while effectively engaging the public. It offers tangible solutions for meeting mission critical communication objectives.

Download the White Paper Today

Going Where the Eyeballs Are: How email is connecting councils with their communities

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